Advertising that pays back
on Google & Meta
Google Ads and Meta for e-commerce and lead generation. Setup, launch and monthly management — optimised against revenue and customer lifetime value, not clicks. Every euro of spend tied to a real business result.
Three ways I help
Pick the closest fit — each has its own page with scope, process and cases.
E-commerce advertising
Google Shopping, Performance Max and Meta dynamic product ads for online stores. ROAS-first, tied to GA4 Enhanced E-commerce.
- Google Shopping / PMax
- Meta dynamic product ads
- ROAS & margin reporting
Lead generation
Ads for service and product businesses without a store — legal, spa & wellness, product brands selling via request forms. Problem-specific landing pages, leads into your CRM.
- Problem-specific landing pages
- Forms → CRM
- ROI + LTV reporting
Analytics & tracking setup
GA4, Meta Pixel + CAPI, conversion goals. The prerequisite for honest measurement — from a few lead-gen goals to full e-commerce.
- GA4 + Pixel + CAPI
- Conversion goals
- From €150
I report on money, not clicks
Most PPC reports stop at impressions and CTR. I tie every campaign to the numbers that decide whether to scale: ad spend, my fee, product margin, operating costs — and, for service businesses, lifetime value.
- ROI on real margin — ad spend + my fee + product/service margin + operating cost, not just ROAS
- LTV analysis for service businesses — one client's true value across repeat visits and referrals
- Monthly report with concrete next steps — what to pause, what to scale, what to test
- Your ad budget stays on your account — full transparency, no markup through me
From audit to scaling
- 01
Audit
I review the store, analytics, current advertising (if any). Free. I tell you honestly — whether it's worth launching or something needs fixing first.
- 02
Analytics setup (if needed)
If analytics works correctly, we start right away. If not — €250 for setup. Without this step, I won't take it on.
- 03
Strategy + structure
A written plan: which platforms we go on, which campaigns, budgets, audiences, KPIs. I don't launch without an approved plan.
- 04
Campaign launch
Account setup (if not yet in place), campaign creation, ongoing testing of creative variants, audiences, placements.
- 05
Management + optimization
Weekly monitoring, monthly optimization sprints. Reports and a call once a month to discuss results and next steps.
Honestly about payment
A separate fee for setup and a separate one for monthly management. The ad budget is always on your account.
Ad management
- From €400/mo, and no less than 15% of ad spend
- Alternative commission models discussed on the call
- Fee revisable by project scale and workload
- Monthly model, 3+ month contract
Analytics setup
- From €150 for a few lead-gen goals
- Full e-commerce setup (GA4 EEC + Pixel + CAPI) ≈ €250
- One-time, before launch
- Skipped if your tracking already works
Contract
- Contract with a legal entity or ENI
- Monthly prepayment for management
- Ad budget on your account, not through me
- Minimum 3 months, then month-to-month
Related reading
Server-Side Tracking for E-commerce: GA4 + Meta CAPI from Zero to Production
How to implement server-side tracking for GA4 and Meta CAPI without paying €120/month for GTM Server-Side — full setup with deduplication and EU compliance.
Multibanco Online Payments in Portugal: How to Accept the Most Popular Method
Multibanco is how Portugal pays online. Here's how to accept it on a modern e-commerce store via Stripe — setup, fees, customer UX, and edge cases.
Best E-commerce Platform in 2026: Shopify vs WooCommerce vs Wix vs Webflow vs Headless
A side-by-side comparison of the five ways to build an online store in 2026 — with real Lighthouse scores, 3-year cost projections, and a decision tree.