Leads that turn into revenue
Google and Meta ads for businesses that sell without an online store — legal services, spa & wellness, product brands taking orders via request forms. Problem-specific landing pages, leads straight into your CRM, reporting tied to lifetime value.
Who it's for
Legal & professional services
Ads to dedicated landing pages built around a specific client problem, not a generic homepage.
Spa, wellness & local services
Bookings and enquiries for treatments, with reporting based on lifetime value, not just first-visit cost.
Product brands without a store
Brands that manufacture and sell via request forms — e.g. a heating-boiler maker taking orders directly — before or instead of a full shop.
What's included
- Google Search + Meta lead and conversion campaigns
- Problem-specific landing pages that convert
- Lead forms wired into your CRM
- Call and lead tracking with conversion goals
- Monthly ROI + LTV reporting
- Optimisation sprints on cost per qualified lead
Why I report on LTV, not cost per lead
For service businesses, the first sale rarely tells the truth. A €40 cost per new customer can look expensive next to a €100 service — until you count repeat visits and referrals.
€40 to acquire one customer → €600 over six sessions, plus two referrals at ~€450 each. The €40 didn't buy a €100 sale; it bought ~€1,500 in lifetime value.
That's the math I put in front of you every month — on your real numbers.
How it works
- 01
Audit & goals
I map your services, average ticket, sales cycle and what a lead is worth. Free.
- 02
Analytics + landing pages
Conversion goals set up, landing pages built around each client problem.
- 03
Launch
Google Search and Meta campaigns live, with ongoing testing of angles and audiences.
- 04
Optimise & report
Monthly optimisation on cost per qualified lead, with ROI + LTV reporting.
Where it works
Separate landing pages per legal problem (not one homepage) — higher intent, lower cost per consultation.
Reporting reframed from first-visit cost to lifetime value across repeat sessions and referrals.
A heating-boiler maker selling through request forms — qualified enquiries without building a full shop.