Advertising for
online stores
Google Ads + Meta for e-commerce. Analytics setup (Pixel + CAPI + GA4), campaign launch, management focused on ROAS. I work with stores on a modern stack with working analytics.
The full advertising cycle for e-commerce
From analytics setup to monthly optimization. No referrals to «a contractor who knows Pixel».
Google Ads
Search, Shopping, Performance Max, YouTube. Setup from scratch or audit + optimization of an existing account. Focused on ROAS, not CTR.
Meta Ads (Facebook + Instagram)
Conversion campaigns, dynamic product ads, retargeting, lookalike audiences. Creative sets and testing plans built around your products.
Analytics setup
GA4 Enhanced E-commerce, Meta Pixel + Conversion API, deduplication. Without accurate analytics, ROAS is measured blindly.
Reporting + optimization
Weekly dashboards on ROAS, CPA, conversions. Monthly optimization — pausing weak segments, scaling the strong ones.
Analytics verification and setup
Without correctly configured GA4 + Meta Pixel + CAPI, your ROAS is measured blindly. This is a mandatory step before launching advertising — otherwise I won't take it on.
If everything in your store is already correct — we skip it. If not — it's a separate small piece of work, after which advertising starts producing reliable data from the first week.
What's included
- GA4 Enhanced E-commerce — full event implementation (view, add_to_cart, checkout, purchase with product-level data)
- Meta Pixel — client-side with all standard events
- Meta CAPI — server-side with deduplication by event_id
- GA4 Measurement Protocol — server-side for non-sensitive events
- GTM container setup and verification (if needed)
- Event testing in Pixel Helper and GA4 DebugView
- Documentation on how to verify events yourself
Honestly about who I work with
Advertising doesn't work for every store. I'd rather say «no» up front than waste your budget for nothing.
Yes, I take it on
- Online stores with working analytics (GA4 + Pixel configured correctly, events valid)
- Stores on a modern stack (Medusa, Shopify with GA4 Enhanced E-commerce, headless storefronts)
- Owners ready to share sales data for accurate measurement
- Businesses with a monthly ad budget from €1,000
No, I don't
- Stores on legacy CMS without correct tracking (a migration or analytics setup is needed first)
- Brands without a clear product range and pricing
- Budgets <€500/mo — advertising at these amounts doesn't produce reliable data
- Brochure sites without e-commerce — I specialize in e-commerce advertising
Real numbers from real stores
Brand names are under NDA, and I don't share clients' ad accounts or dashboards. On a call I can walk you through the strategy, campaign structure, and the results behind each number.
Online store of a Korean cosmetics distributor. A solid sales lift after site optimization and a proper setup of ads and analytics tracking.
Rebuilt Google Shopping campaigns from manual to Performance Max + custom audiences. CPA dropped by 40%.
Built a full Black Friday strategy for a single-brand cosmetics store — revenue grew 4x, with a low cost per order driven by tight targeting and a converting LP.
From audit to scaling
- 01
Audit
I review the store, analytics, current advertising (if any). Free. I tell you honestly — whether it's worth launching or something needs fixing first.
- 02
Analytics setup (if needed)
If analytics works correctly, we start right away. If not — €250 for setup. Without this step, I won't take it on.
- 03
Strategy + structure
A written plan: which platforms we go on, which campaigns, budgets, audiences, KPIs. I don't launch without an approved plan.
- 04
Campaign launch
Account setup (if not yet in place), campaign creation, ongoing testing of creative variants, audiences, placements.
- 05
Management + optimization
Weekly monitoring, monthly optimization sprints. Reports and a call once a month to discuss results and next steps.
Honestly about payment
A separate fee for setup and a separate one for monthly management. The ad budget is always on your account.
Analytics setup
- Once, before launching advertising
- GA4 + Meta Pixel + CAPI + GTM
- Includes testing and documentation
- If analytics already works — we skip this step
Ad management
- Price depends on budget size and platforms
- Estimates — after an audit of your case
- Monthly model with a 3+ month contract
- I don't take on «just trying it once» — advertising delivers results through an optimization cycle
Contract
- Contract with a legal entity or ENI
- Monthly prepayment for management
- Ad budget — on your account, not through me
- Minimum 3 months, then month-to-month
Related reading
Server-Side Tracking for E-commerce: GA4 + Meta CAPI from Zero to Production
How to implement server-side tracking for GA4 and Meta CAPI without paying €120/month for GTM Server-Side — full setup with deduplication and EU compliance.
Multibanco Online Payments in Portugal: How to Accept the Most Popular Method
Multibanco is how Portugal pays online. Here's how to accept it on a modern e-commerce store via Stripe — setup, fees, customer UX, and edge cases.
Best E-commerce Platform in 2026: Shopify vs WooCommerce vs Wix vs Webflow vs Headless
A side-by-side comparison of the five ways to build an online store in 2026 — with real Lighthouse scores, 3-year cost projections, and a decision tree.