alexgoes.dev
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Service · Online advertising

Advertising that pays back
on Google & Meta

Google Ads and Meta for e-commerce and lead generation. Setup, launch and monthly management — optimised against revenue and customer lifetime value, not clicks. Every euro of spend tied to a real business result.

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Google / Meta advertising
Directions

Three ways I help

Pick the closest fit — each has its own page with scope, process and cases.

E-commerce advertising

Google Shopping, Performance Max and Meta dynamic product ads for online stores. ROAS-first, tied to GA4 Enhanced E-commerce.

  • Google Shopping / PMax
  • Meta dynamic product ads
  • ROAS & margin reporting
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Lead generation

Ads for service and product businesses without a store — legal, spa & wellness, product brands selling via request forms. Problem-specific landing pages, leads into your CRM.

  • Problem-specific landing pages
  • Forms → CRM
  • ROI + LTV reporting
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Analytics & tracking setup

GA4, Meta Pixel + CAPI, conversion goals. The prerequisite for honest measurement — from a few lead-gen goals to full e-commerce.

  • GA4 + Pixel + CAPI
  • Conversion goals
  • From €150
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I report on money, not clicks

Most PPC reports stop at impressions and CTR. I tie every campaign to the numbers that decide whether to scale: ad spend, my fee, product margin, operating costs — and, for service businesses, lifetime value.

  • ROI on real margin — ad spend + my fee + product/service margin + operating cost, not just ROAS
  • LTV analysis for service businesses — one client's true value across repeat visits and referrals
  • Monthly report with concrete next steps — what to pause, what to scale, what to test
  • Your ad budget stays on your account — full transparency, no markup through me
Discuss your case
How it works

From audit to scaling

  1. 01

    Discovery call

    A free 30-minute express check: whether it's worth launching at all. The deep dive — accounts, tracking and feeds reconciled against real sales — is the €300 audit — after it, your first month of management is 50% off.

  2. 02

    Analytics setup (if needed)

    If analytics works correctly, we start right away. If not — €250 for setup. Without this step, I won't take it on.

  3. 03

    Strategy + structure

    A written plan: which platforms we go on, which campaigns, budgets, audiences, KPIs. I don't launch without an approved plan.

  4. 04

    Campaign launch

    Account setup (if not yet in place), campaign creation, ongoing testing of creative variants, audiences, placements.

  5. 05

    Management + optimization

    Weekly monitoring, monthly optimization sprints. Reports and a call once a month to discuss results and next steps.

Contract and pricing

Honestly about payment

A separate fee for setup and a separate one for monthly management. The ad budget is always on your account.

Ad management

from €500 / channel
  • €500/mo per channel — Google Ads or Meta Ads
  • Both channels: €1,000/mo
  • Fee revisable by project scale and workload
  • Monthly model, 2+ month contract

Analytics setup

from €150
  • From €150 for a few lead-gen goals
  • Full e-commerce setup (GA4 EEC + Pixel + CAPI) ≈ €250
  • One-time, before launch
  • Skipped if your tracking already works

Contract

B2B
  • Contract with a legal entity or ENI
  • Monthly prepayment for management
  • Ad budget on your account, not through me
  • Minimum 2 months, then month-to-month
FAQ

Common questions about advertising

Don't see your question? Email hi@alexgoes.dev.

No — that used to be my focus, but I now also run lead generation for service and product businesses: legal, spa & wellness, and brands that sell via request forms instead of a store. What stays the same is the analytics discipline and revenue-based reporting.
I don't stop at clicks and CTR. I report ROI on real margin — factoring ad spend, my fee, product or service margin and operating cost. For service businesses I add LTV: what a client is worth across repeat visits and referrals, not just the first sale.
Management from €500/mo per channel — Google Ads or Meta Ads, €1,000/mo for both. The fee is revisable by scale, and I usually recommend an analytics setup first, so the first month isn't spent just learning your account. The ad budget itself always stays on your account.
For e-commerce I recommend from €1,000/mo per platform — below that there's too little data to optimise. Lead generation can start smaller, depending on the vertical and cost per lead.
GA4 shows purchase events with the right values. Pixel firing on checkout with all parameters. Deduplication between client and server. If you don't know whether yours works — the free express call will tell you if a deeper look is needed; the full check is part of the €300 audit.
Yes — the recommended approach. First month — a minimal budget to gather data. Second — optimization. From the third — scaling once results are positive.
Yes. Some are under NDA — I can't name the brands. I can show the numbers and campaign structure on a call.
Basic creatives (static banners, video cuts from your footage) — yes. A full production shoot — no. If needed, I coordinate with a photographer/designer, by separate arrangement.
Before we launch

Not sure the foundation is ready? Start with the audit

The free call is a quick sanity check. The deep version is the €300 digital audit: Google Ads, GA4, Tag Manager and Merchant Center reconciled against your real sales, with a written fix plan. Start ad management within 30 days and your first month is 50% off.

About the audit

Related reading

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Ready to discuss your project?

The brief takes 10–15 minutes. I come back with a plan and price within 24 hours.

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