Measure before you spend
Without correct GA4, Meta Pixel and Conversion API, your ROAS is measured blind. I set up clean tracking and conversion goals — from a few lead-gen events to full e-commerce — so ads produce reliable data from week one.
Without correctly configured GA4 + Meta Pixel + CAPI, ad spend is optimised on bad data. This is the prerequisite step before any launch — if your tracking is broken, I fix it first or I don't take the campaign.
If your store or site already tracks correctly, we skip this entirely. If not, it's a small, one-time piece of work with documentation so you can verify events yourself.
Two tiers
Lead generation
A handful of conversion goals — form submits, calls, bookings. GA4 + Pixel events, basic CAPI.
E-commerce
Full GA4 Enhanced E-commerce + Pixel + server-side CAPI with deduplication and product-level data.
What's included
- GA4 Enhanced E-commerce — full event implementation (view, add_to_cart, checkout, purchase with product-level data)
- Meta Pixel — client-side with all standard events
- Meta CAPI — server-side with deduplication by event_id
- GA4 Measurement Protocol — server-side for non-sensitive events
- GTM container setup and verification (if needed)
- Event testing in Pixel Helper and GA4 DebugView
- Documentation on how to verify events yourself
How it works
- 01
Audit
I check what currently fires — GA4, Pixel, CAPI, GTM — and document what's missing or wrong.
- 02
Setup
Events and conversion goals implemented to your tier, deduplication configured.
- 03
Verify & hand over
Testing in Pixel Helper and GA4 DebugView, plus documentation so you can verify it yourself.