Writing on what slows stores down — and what speeds them up
Articles for store owners, marketers and founders. Real numbers, no hype, no sponsored posts.
How Marketers Inflate ROAS and Why You're in the Red
Your Meta dashboard shows ROAS 1230%, but the bank shows a $95 loss. A real cosmetics-store case breaks down ROAS vs ROMI. Audit your own ad spend today.
Multibanco Online Payments in Portugal: How to Accept the Most Popular Method
Multibanco is how Portugal pays online. Here's how to accept it on a modern e-commerce store via Stripe — setup, fees, customer UX, and edge cases.
Why You Don't Actually Own Your Shopify Store (and What It Costs at Exit)
Shopify lock-in shows up as a tax on every business decision — from migrations to acquisitions. Here's exactly what you don't own and what it costs you.
WooCommerce to Medusa.js Migration: Step-by-Step Playbook
A step-by-step playbook for migrating a WooCommerce store to Medusa.js + Next.js without losing SEO, customer data, or ad attribution history.
Server-Side Tracking for E-commerce: GA4 + Meta CAPI from Zero to Production
How to implement server-side tracking for GA4 and Meta CAPI without paying €120/month for GTM Server-Side — full setup with deduplication and EU compliance.
How to Get 90+ on PageSpeed Insights: The Headless Stack Playbook
Why headless storefronts hit Lighthouse 90+ where Shopify and WooCommerce cap at 70 — with the specific techniques behind production scores of 96/100.
The Best WooCommerce Alternative in 2026: Headless on Medusa.js + Next.js
A WooCommerce builder's honest take on moving to headless in 2026 — structural differences, real performance numbers, and when not to switch.
How Shopify Steals Your Money: The Real 3-Year Cost at €50k Revenue
The full math on Shopify subscriptions, transaction fees, app tax, and migration costs — what you actually pay at €50k, €100k, and €200k annual revenue.
Best E-commerce Platform in 2026: Shopify vs WooCommerce vs Wix vs Webflow vs Headless
A side-by-side comparison of the five ways to build an online store in 2026 — with real Lighthouse scores, 3-year cost projections, and a decision tree.