Solo developerE-commerce specialist since 2016
Hi — I'm Alex. I've been building for the web since 2016: started as a PPC manager at digital agency Mirrolab and built WordPress sites for local businesses on the side. Over ten years I grew into an e-commerce specialist — from small stores to multi-brand platforms with custom loyalty systems, CRM integrations and server-side tracking.
Today I'm based in Portugal, Algarve, and open to new projects. The marketing and analytics side of my background goes into every site I ship — so it's ready to advertise and sell, and ad campaigns never lose data to track and optimise on.
A decade in e-commerce
From PPC manager at a digital agency to a solo specialist — ten years of stores shipped, ad accounts run and clients kept long after the launch day.
- 2016Mirrolab + first WordPress site
Joined digital agency Mirrolab as a Junior PPC manager. Shipped my first commercial WordPress site — okland.in.ua, a language school still running today, with a Node.js + Payload rebuild planned for 2026. Started building landing pages and corporate sites for local businesses on the side.
- 2017–2019Middle PPC + analytics
Grew into a Middle PPC role at Mirrolab. Earned analyst certification and went deep on GA, Facebook Pixel and GTM — the foundation of how I wire tracking into every site I ship today.
- 2019Solo + first major store
Left the agency to work directly with clients, juggling 3–4 e-commerce projects in parallel. Built tradesolutions.com.ua — still maintained today. Ran it for years as both developer and personal PPC manager, scaling its ROI before moving into a consulting role.
- 2020–2024Cosmetics Factory — 7 stores
Built 6 brand stores for Korean cosmetics labels plus the multi-brand cosmetics-factory.com.ua. Custom loyalty systems (purchase-history discounts, cashback), CRM and accounting integrations. Acted as developer, support and Senior PPC for 7 projects at once.
- 2023–2025GlowlabSPA, NYC
Worked with a chain of SPA salons in New York: two sites with online booking, Google Ads campaigns, plus brand identity work.
- 2025Local business + ongoing support
Building for local business and providing technical support to long-term clients I've worked with for years.
- 2026Launched fixbro.pt
Own product — a marketplace matching people in Portugal with offline specialists. In beta as of May 2026.
The tools I actually use
Headless e-commerce
- Medusa.js v2
- Next.js 16
- TypeScript
- Stripe / PayPal
- Postgres
WordPress / WooCommerce
- Bricks Builder
- Block themes
- ACF Pro
- Speed optimisation
- Migrations
Marketing engineering
- GTM + GA4
- Meta Pixel + CAPI
- Server-side tracking
- Google Merchant Center
- Schema.org JSON-LD
Infrastructure
- Hetzner + Coolify
- Docker
- Cloudflare
- PostgreSQL backups
- CI/CD via GitHub
Four principles I refuse to break
Speed is the feature
Sub-1 second loads aren't a nice-to-have — they're the difference between a sale and a bounce.
Own everything
Your code, your data, your server. No SaaS lock-in, no platform fees on every sale.
Wire it once
Tracking, feeds, structured data — done right the first time. No re-doing it every quarter.
Stay solo, stay honest
No "our team". I work directly with you. The person who quotes is the person who codes.