Advertising for online stores that pays back
Google Shopping, Performance Max and Meta dynamic product ads — built on GA4 Enhanced E-commerce so ROAS is measured, not guessed. Setup from scratch, or audit and rebuild of an existing account.
The full advertising cycle for e-commerce
From analytics setup to monthly optimization. No referrals to «a contractor who knows Pixel».
Google Ads
Search, Shopping, Performance Max, YouTube. Setup from scratch or audit + optimization of an existing account. Focused on ROAS, not CTR.
Meta Ads (Facebook + Instagram)
Conversion campaigns, dynamic product ads, retargeting, lookalike audiences. Creative sets and testing plans built around your products.
Analytics setup
GA4 Enhanced E-commerce, Meta Pixel + Conversion API, deduplication. Without accurate analytics, ROAS is measured blindly.
Reporting + optimization
Weekly dashboards on ROAS, CPA, conversions. Monthly optimization — pausing weak segments, scaling the strong ones.
Honestly about who I work with
Advertising doesn't work for every store. I'd rather say «no» up front than waste your budget for nothing.
Yes, I take it on
- Online stores with working analytics (GA4 + Pixel configured correctly, events valid)
- Stores on a modern stack (Medusa, Shopify with GA4 Enhanced E-commerce, headless storefronts)
- Owners ready to share sales data for accurate measurement
- Businesses with a monthly ad budget from €1,000
No, I don't
- Stores on legacy CMS without correct tracking (a migration or analytics setup is needed first)
- Brands without a clear product range and pricing
- Budgets <€500/mo — advertising at these amounts doesn't produce reliable data
- Brochure sites without e-commerce — I specialize in e-commerce advertising
Real numbers from real stores
Brand names are under NDA, and I don't share clients' ad accounts or dashboards. On a call I can walk you through the strategy, campaign structure, and the results behind each number.
Online store of a Korean cosmetics distributor. A solid sales lift after site optimization and a proper setup of ads and analytics tracking.
Rebuilt Google Shopping campaigns from manual to Performance Max + custom audiences. CPA dropped by 40%.
Built a full Black Friday strategy for a single-brand cosmetics store — revenue grew 4x, with a low cost per order driven by tight targeting and a converting LP.