The Brief
Security Lutsk designs, installs, services and monitors alarm, fire, CCTV, access-control and lightning-protection systems around Lutsk — an engineering and maintenance business, not a guard service. The same company resells the equipment it installs, so one website has to win local installation work and take equipment orders from anywhere in the country without the two flows getting in each other's way.
What Was Built
1. One catalog, two kinds of buyer
Retail customers and registered companies shop the same catalog and split only at payment: nationwide carrier delivery (branch pickup or courier) with cash on delivery, card payment through the local gateway, and bank transfer against an invoice for business accounts. Warehouse pickup in Lutsk, delivery terms and the 14-day return promise sit on the product page itself, where they change the decision instead of hiding in a policy page, and dedicated "solutions for business" and "warehouse" sections give trade buyers an entry point of their own.
2. Installation sold inside the checkout
Service demand is captured where the buying happens: mounting in the region is offered as an option during checkout, so a hardware order can turn into an installation job without a second conversation. A single consultation form repeats across the homepage and all five service pages with a request-topic selector that separates service enquiries from shop questions, keeping two very different queues from landing in one inbox.
3. What 14,000 SKUs actually look like
The store carries roughly 14,000 SKUs today, and the range reaches well past security hardware into power supplies, solar and storage, tools and consumer electronics. A range that size is never hand-entered — it stands or falls on supplier data import and sync — and the navigation has to carry it: about 20 top-level categories and over 100 subcategories, an icon-driven mega menu on desktop, a drilldown category menu on mobile, AJAX search and AJAX catalog paging, wishlist, customer accounts and product reviews with ratings.
The Result
Running a catalog at this scale comes down to the mechanics behind it — supplier sync, delivery logic and service capture built into checkout — more than any single page's design.
- Roughly 14,000 SKUs across ~20 top-level categories and 100+ subcategories, run on supplier import and sync.
- A single consultation form routes service and shop enquiries into separate queues.
- Installation converts directly from a hardware order at checkout, without a second conversation.
Stack: WordPress and WooCommerce on a stock premium theme (Woodmart), with Elementor Pro used for page and form building, Yoast for SEO, carrier delivery and card-payment gateway plugins, Cloudflare in front, single locale (Ukrainian). The value here is domain mechanics: catalog scale, delivery, payment, invoicing for companies, and service capture inside the shop.