Custom website
development
Brand websites, booking systems for salons and studios, corporate sites, B2B portals, marketplaces. Architecture scoped to your case, fixed price after the brief.
Honest numbers
across five website builders
Same brochure-website + CMS benchmark, all five platforms. Numbers and features come from real builds, not marketing pages.
My Stack covers landing pages, brand sites, corporate websites and ecommerce — same architecture, scoped per project. WordPress is closest to ownership on a traditional CMS, but pays for it with plugin sprawl and ongoing maintenance.
The most common directions
Most custom requests fall into one of these three categories. Each has its own page with a detailed description and cases.
Brand websites
Visual-first sites for fashion, design, lifestyle and creative brands. Editorial layouts, lookbooks, optimized for image-heavy presentations.
- Fashion brand with catalog
- Lookbook + lifestyle site
- Design studio portfolio
Booking websites
Online booking for salons, studios, medical centers, schools. Calendar, reminders, deposit payment, CRM sync.
- Beauty salon / barbershop
- Yoga or fitness studio
- School site with online booking
Corporate sites
Multi-page, multi-language sites for businesses. Services, case studies, team, careers, lead forms connected to your CRM. Built to scale.
- Services site with case studies
- Multi-language corporate site
- Site with career portal
Heavier projects
If your project doesn't fit the usual categories — that's not a problem, it's normal custom work. I take on:
- B2B portal with price lists, NET terms, RFQ
- Marketplace with payouts and moderation
- Multi-store / multi-region architecture
- Headless API for a mobile app
- Complex integrations — CRM, ERP, shipping, custom logistics
- Custom analytics schemas (Mixpanel / Amplitude / PostHog)
6 steps from brief to launch
Step by step and transparent. No code is written before the contract is signed, no mockup is drawn before the deposit.
- 01
Fill out the brief
Interactive brief at /brief, ~10–15 min. You describe the business, goals, technical requirements, integrations.
- 02
Discovery + tech plan + price
Optional 30-minute call to clarify details. I come back with a written scope, timeline, milestones and a fixed price within 24h.
- 03
Discuss the design direction
References, mood, content model — in conversation. No mockups at this stage.
- 04
B2B contract + 50% upfront
Contract with a legal entity or ENI. 50% is non-refundable if you cancel after the start.
- 05
Design + build by milestones
2 mockups of key pages (for projects with UI). After approval — build, integrations, testing. Bi-weekly demos on staging.
- 06
Launch + second 50% payment
Deployment to your VPS or mine. Acceptance by sign-off. Monitoring and backups configured.
Fair and transparent
B2B service — contract with a legal entity or ENI. Payment in stages, with the option to split for large projects.
Contract
- B2B service — contract with a legal entity or ENI
- Scope is fixed after discovery
- Acceptance by milestones with sign-offs
- You own the code from day one
Payment
- 50% upfront after agreeing on scope and design direction
- 50% after project acceptance (or in stages for large scopes)
- Upfront is non-refundable if you cancel after the start
- If the project is stopped — the completed part is paid pro rata
Splits for large projects
- For scopes >€5,000 — split into 2–4 milestone payments
- Each milestone tied to a specific deliverable
- I issue separate invoices via Stripe Invoicing or PayPal
Related reading
Best E-commerce Platform in 2026: Shopify vs WooCommerce vs Wix vs Webflow vs Headless
A side-by-side comparison of the five ways to build an online store in 2026 — with real Lighthouse scores, 3-year cost projections, and a decision tree.
How to Get 90+ on PageSpeed Insights: The Headless Stack Playbook
Why headless storefronts hit Lighthouse 90+ where Shopify and WooCommerce cap at 70 — with the specific techniques behind production scores of 96/100.
The Best WooCommerce Alternative in 2026: Headless on Medusa.js + Next.js
A WooCommerce builder's honest take on moving to headless in 2026 — structural differences, real performance numbers, and when not to switch.